Simple, transparent pricing

Choose the plan that
fits your family's journey

Start free, upgrade when you're ready. Every plan includes the calm, intelligent core of Lunara.

Monthly
Annual Save 30%
✦ Starter
Free

Everything you need to begin your parenting journey with Lunara.

$ 0 /mo

Get started free
Included
Sleep & feeding logs
Basic milestone tracker
1 child profile
30-day data history
✦ Most Loved
Pro

The full Lunara experience — intelligent, beautiful, and complete.

$ 7 /mo

Billed monthly

Begin your journey →
Everything in Free, plus
AI insights & weekly digest
Full growth percentile curves
Vaccine & health scheduler
Unlimited data history
1 child profiles
Milestone photo memories
PDF health reports
✦ Family
Family

For growing families who need more profiles and partner access.

$ 19 /mo

Billed monthly

Choose Family
Everything in Pro, plus
Up to 3 child profiles
Partner co-tracking access
Grandparent view mode
Priority support
Early access to new features
Family memory timeline
Dedicated account manager
Compare plans

Everything, side by side

Free Pro Family
Core Tracking
Sleep & feeding logs
Data history 30 days Unlimited Unlimited
Child profiles 1 3 6
Intelligence
AI Insights
Weekly wellness digest
Growth percentile curves
Health & Milestones
Vaccine scheduler
PDF health reports
Milestone photo memories
Family & Support
Partner co-tracking
Grandparent view mode
Priority support
What families say
★★★★★

"The Pro plan paid for itself in one week. The AI caught a sleep regression before I even felt it."

M
Maya R.
Pro · Mother of 2
★★★★★

"We switched to Family when our twins arrived. Co-tracking with my partner changed everything."

D
David K.
Family · Father of twins
★★★★★

"I started on Free and upgraded within 3 days. The growth charts alone are worth it."

P
Priya N.
Pro · First-time mom
★★★★★

"The weekly AI digest is like having a pediatric nurse text me every Sunday. Invaluable."

L
Lena S.
Pro · Mother of 1
★★★★★

"Family plan with grandparent view was a game changer — my mom finally feels included."

A
Aisha T.
Family · 3 children
★★★★★

"The Pro plan paid for itself in one week. The AI caught a sleep regression before I even felt it."

M
Maya R.
Pro · Mother of 2
★★★★★

"We switched to Family when our twins arrived. Co-tracking with my partner changed everything."

D
David K.
Family · Father of twins
★★★★★

"I started on Free and upgraded within 3 days. The growth charts alone are worth it."

P
Priya N.
Pro · First-time mom
★★★★★

"The weekly AI digest is like having a pediatric nurse text me every Sunday. Invaluable."

L
Lena S.
Pro · Mother of 1
★★★★★

"Family plan with grandparent view was a game changer — my mom finally feels included."

A
Aisha T.
Family · 3 children
FAQ

Questions, answered gently

Can I switch plans at any time?+

Yes, absolutely. You can upgrade, downgrade, or cancel at any time directly from the app. Changes take effect immediately, and we prorate any billing differences.

Is my child's data private and secure?+

Your child's data is yours alone. We use end-to-end encryption, never sell data to third parties, and are fully HIPAA and GDPR compliant. You can export or delete your data at any time.

What happens to my data if I downgrade?+

Your data is always safe. If you downgrade to Free, your history is preserved — you simply won't be able to access entries older than 30 days until you upgrade again.

How does the annual billing discount work?+

When you choose annual billing, you pay for 10 months and get 2 months free — a 30% saving overall. The full year is charged upfront, and you can cancel before renewal for a prorated refund.

Can I try Pro before paying?+

Yes — all new accounts receive a 14-day Pro trial automatically, no credit card required. You'll only be asked to add payment if you choose to continue beyond the trial.

✦ Ready to begin?

Your child's story
starts right now

14 days of Pro, completely free. No credit card. No pressure. Just you and your little one.

Free forever · No card required · Cancel anytime