Chapter 01 — Our Story
The story behind Lunara

Born from
a sleepless
3am moment

Two parents. A newborn who wouldn't sleep. A phone full of notes, alarms, and unanswered questions. We built Lunara because we needed it — and we think you do too.

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How it began

A hospital notebook
became an app

In 2022, our co-founders Mia and Rajan brought home their daughter, Luna. Like every new parent, they were overwhelmed — not just by the love, but by the sheer complexity of caring for a brand-new human being.

Sleep schedules, feeding windows, vaccine appointments, developmental milestones — all scattered across a dozen apps, a paper notebook, and a group chat with their pediatrician. There had to be a better way.

So Mia, a pediatric nurse, and Rajan, a machine learning engineer, built one. First for themselves. Then, when friends started asking for it, for everyone.

"We weren't trying to build a startup. We were just two exhausted parents who desperately needed clarity at 3am."

M
Mia Harlow
Co-founder & CEO · Pediatric Nurse, 8 years
2022
Founded
2.4M
Families

"We believe every parent deserves to feel calm, capable, and seen — not overwhelmed by data, but guided by it."

Lunara Manifesto · 2022
Our principles

What we
believe in

Lunara was built on a set of quiet, firm convictions about what technology should feel like when it's woven into the most precious, vulnerable time of a family's life.

01
Calm over complexity

Technology should reduce your mental load, not add to it. Every Lunara screen is designed to be understood in a sleepy, half-awake moment at 3am.

02
Evidence, not anxiety

Our AI is grounded in peer-reviewed pediatric research. We surface only what's helpful — never what's alarming. Informed parents feel calm, not fearful.

03
Your data is sacred

Your child's health information belongs to you and no one else. We are HIPAA-compliant, end-to-end encrypted, and will never sell a single data point.

04
Design is care

The way something looks tells you how much it was loved in the making. We obsess over beauty because it signals that we take your experience seriously.

05
Parents are experts too

You know your child better than any algorithm. Lunara's AI is a collaborator, not an authority. It learns from you as much as it teaches you.

06
Built with empathy

Half our team are parents. The rest have spent careers in pediatrics, child psychology, or family wellness. This isn't a product — it's a calling.

The people behind Lunara

Built by parents,
for parents

M
Mia Harlow
Co-founder & CEO

Pediatric nurse of 8 years. Mother of Luna, 3. Believes deeply that calm, informed parents raise thriving children.

R
Rajan Mehta
Co-founder & CTO

ML engineer. Father of Luna, 3, and Aarav, 1. Obsessed with building AI that feels like a warm conversation, not a dashboard.

S
Sofia Chen
Head of Design

Former Apple HIG team. Believes that in wellness products, beauty is not optional — it's therapeutic. Mother of two.

J
Dr. James Osei
Medical Advisor

Pediatrician, 15 years. Every AI insight in Lunara passes through his review. Father of three, grandfather of one.

Our journey

From a notebook
to 2.4 million families

2022
The first version

Mia and Rajan build a private prototype for themselves. A simple sleep and feeding logger with one AI insight per day. Their pediatrician calls it "the app I've been recommending for years."

2023
First 10,000 families

Launched publicly with zero paid marketing. Word of mouth through parenting communities brings 10,000 families in the first month. Rated 4.9★ on both app stores from day one.

2024
Series A & AI Insights launch

Raised $18M to expand the AI team. Launched the weekly wellness digest and real-time milestone detection — features that 94% of users say changed their parenting experience.

2025
2.4 million families worldwide

Present in 68 countries. Launched Family plan and partner co-tracking. Luna — the daughter who started it all — celebrated her third birthday. Still going to bed at 7:15 PM sharp.

Lunara by the numbers

The impact of
calm parenting

2.4M

Families use Lunara every day across 68 countries

98%

Of users report feeling less anxious after one week

340M+

Sleep sessions logged and analysed by our AI models

4.9★

Average rating across all platforms, all time

✦ Begin your story

Your most precious chapter
is just beginning

Join 2.4 million parents who found calm, clarity, and joy with Lunara. Free to start, always.

Download Lunara free → See pricing